Bill Wade opens up the convention's general sessions with a presentation on the Next Wave in Heavy Duty Consolidation.

Bill Wade giving his advice on heavy duty consolidation based on over 30 years of industry experience.

Al Bates discussing ways that SSA members can improve their overall yearly profit.

Al Bates gave members an overview of the SSA Financial Analysis Survey that his company, Profit Planning Group, conducts each year for SSA members.

Bob Losyk, Certified Professional Speaker, spoke to members about the importance of communicating with customers and employees.

Losyk demonstrated how the process of communication is vital to building a good business.

Jim John, Professor and Chair of Aftermarket
Management Program at Northwood University, discussed the ins and outs of Northwood's Aftermarket University.

Craig Fry, Marketing/Communications and Advertising at Wade&Partners, discussed Advertising for the Small Business

Kate Miller, Group Publisher and V.P. of Newport Communications, presented SSA members with several different methods for improving and building a business.

Kate Miller's advice included asking more in depth questions during the interview process, reward the employees who deserve it and realize that each person has a different personality and method of working.

.

Steve Sturgess, Executive Editor of Heavy Duty Trucking, gave an up to date presentation on what is making news in the trucking industry right now.